Master the business side of creativity through a structured, hands-on journey designed to help you build, scale, and lead your brand in the creative economy.
Stage 1: Foundations (1–3 Months – Certificate)
Theme: Entering the Creative Economy
Introduction to the creative industries
Finding your niche and defining your audience
Building your personal brand and creative identity
Pricing, budgeting, and freelancing essentials
Project: Personal brand concept, pricing sheet, and mini portfolio
Stage 2: Growth (3–6 Months – Certificate)
Theme: Building a Creative Business
Business model development and marketing strategy
Client acquisition and relationship management
Contracts, rights, and licensing basics
Developing your digital presence and social media plan
Project: Business plan, marketing campaign mockup, and client toolkit
Stage 3: Expansion (6–12 Months – Diploma)
Theme: Scaling & Positioning in the Market
Brand storytelling and positioning
Monetization and new revenue streams
Partnership and collaboration development
Portfolio building and financial planning
Project: Scalable business model, branded media kit, and partnership proposal
Stage 4: Leadership (12–18 Months – Advanced Diploma)
Theme: Creative Leadership & Global Expansion
Team building and leadership in creative industries
Investor pitching and funding strategies
Intellectual property and brand protection
Launching and scaling your personal creative brand
Project: Brand launch strategy, investor pitch deck, and mentorship or industry collaboration





"ICCA helped me turn my ideas into a real business. The hands-on projects and mentorship were game-changers!"
Tobi A. Interior Designer & Entrepreneur